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Text Box: philosophy
Text Box: Sound Media Strategy is critical to communications success. 
As "Attention" is at a premium, poor thinking is suffocated by the clutter we are all exposed to daily.
Given people interact with media on an emotional level, Strategists need to see beyond the numbers to find the real issues and opportunities. 
To develop transformational campaigns Strategists need to understand context is the most important consideration in connecting with people.
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